Ebay is an ‘anything goes’ type of marketplace, where you can find
everything from vintage tables, through to hair extensions. If
you can sell it, it can go on Ebay.
This makes it an open platform for any type of online business but does
make it slightly more difficult to cut through the noise and reach a
specific audience. Ebay will also allow you to sell across the world,
allowing you to expand your popularity worldwide. However, as well as
being fiercely competitive, eBay will take 10% of any sales you make,
which for most businesses, can seriously lower the profit margin. This
can make it more expensive than selling through your own online site,
especially if you’re working with more expensive items. Due to eBay’s
bidding nature, the buyer is also not required to pay instantly, which
can lead to wasted time and annoyance when you have to relist or resell
an item.
Selling through Amazon gives your product a level of authenticity
which many shop owners spend years trying to build. This is because the
products look and feel like ‘Amazon products’ to the user, even when
they are being sold through a third-party such as yourself. The fees on
Amazon can be more or less than other sites, depending on if you are
selling high-quantities, where you will pay a flat listing fee per
month, as well as a fee based on the variable rate of what is being
sold. Generally, Amazon is chosen by most sellers as a leading place to
sell products, particularly for electronics, books, DVDs and similar.
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