Despite the many advantages of online
shopping there are also problems which may occur with this type of shopping. These
problems such as ordering the wrong item, receiving the wrong item and the need
to return an item can often be significant enough to make a potential online
shopper reconsider the decision to purchase an item online. Although these
problems are some of the most common which occur in online shopping they do not
necessarily happen frequently. However, when these problems do occur they can
cause a great deal of stress and frustration for the online shopper. This
article will discuss some of these common problems in an attempt to help the
reader make a wise decision about whether or not to purchase an item online.
Ordering the Wrong Item
When shopping in traditional stores it is
quite difficult to accidentally purchase the wrong item because the sales
process typically involves the consumer physically carrying the item up to the
sales counter to make the purchase. However, in online shopping where the
consumer never physically handles the item before the purchase is complete and
the item delivered it is certainly possible to purchase the wrong item. This
can occur when the shopper uses the website to make the purchase and clicks on
the wrong item or when the consumer contacts customer service to make the
purchase and provides the wrong product number. Even if the consumer clicks on
the correct product and provides an accurate product number he may still make a
mistake in the ordering process if there are options such as size or color
associated with the item. This problem can be rather troubling because the
consumer will be disappointed when the incorrect item is received.
Receiving the Wrong Item
Even when online shoppers do not make
mistakes during the ordering process it is still possible for the consumer to
receive the wrong item. This often occurs when the orders are filled by hand
and a mistake is made in the warehouse. A warehouse maker may ship the wrong
item completely or may ship the correct item in the wrong size or color. Again
the consumer will likely not know a mistake was made until the order arrives. The
online retailer will likely take responsibility for returning the incorrect
item and will ship the correct item as soon as possible. However, this may not
completely correct the problem in all cases. For example a consumer who
purchased an item for a specific event may not receive the replacement item in
time for the event.
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